Glaik Love

Digital Found Art and Musings

Glaik Loves – Caught in the Digital Wild April 7, 2009

Caught in the Digital Wild:

A weekly celebration of different groups that make up the Universe

1st Edition


Bromance has existed for centuries - and murses too, apparently

Bromances have existed for centuries - and murses too, apparently

Now, you might think this subject to be a bit cheeky for me, perhaps a bit off-topic.

And it is. And isn’t.

Bromantism has always existed: Butch & Sundance, Sacco and Vanzetti, Simon and Garfunkel, Peter and Jesus, Kerouac and Cassady.  However, not until recently has it been so openly discussed, or even had its own term.

If you search the word ‘bromance’ in Google today,  202,000 results pop up. The word comes up in bars as a joke, out of friends’ mouths as a lament over ice cream, on an MTV promotion for a show by the same name.  It’s so funny that an affection that even Aristotle wrote about* wasn’t put into a single, all-encompassing word until the mid 90s (Dave Carnie coined the term in the skateboard mag Big Brother – thank you again Wikipedia) and yet still, the term didn’t gain traction until 2007’s Superbad. Since this mainstream Hollywood sensation, Bromance is not just a word to encompass an idea, it’s becoming a way of life. Just ask Katherine Bindley, or Time Magazine. I think it’s so interesting – no matter what bromance is particularly, whether it makes you laugh, gag or raise your fist in pride – It’s interesting that the term even exists.


To Bromance!

















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